Italian Entrepreneurs Visit the Salotto Italia–Cina
More than ten entrepreneurs from across Italy visit the Salotto Italia–Cina, the future Leonardo da Vinci Museum and the CICPE, exploring new opportunities for cooperation between Italy and China.
Hainan, China
2026 | 04/10–04/25
More than ten entrepreneurs from across Italy took part in a business and cultural mission to Hainan, exploring first-hand the opportunities offered by one of China's most innovative and internationally oriented regions.
The delegation visited the China International Consumer Products Expo (CICPE) in Haikou, China's leading national exhibition dedicated to premium consumer brands and international cooperation, where Italy was represented through the activities of the Salotto Italia–Cina.
A central moment of the mission was the visit to the Salotto Italia–Cina in Sanya, a permanent platform designed to connect institutions, enterprises and cultural organizations from Italy and China through long-term cooperation projects. The visit allowed participants to experience directly the spaces, vision and development of a project created to support international dialogue, cultural exchange and business opportunities between the two countries.
The delegation also visited the future Leonardo da Vinci Museum, currently under development as part of the broader Salotto Italia–Cina ecosystem. Conceived as a permanent cultural institution dedicated to one of Italy's most universal figures, the museum aims to become a reference point for cultural cooperation, education and innovation in Asia.
Throughout the mission, entrepreneurs from different sectors—including agri-food, culture, services and manufacturing—had the opportunity to meet local stakeholders, explore the Hainan Free Trade Port environment and better understand the strategic role that Sanya is assuming as a gateway between China and international markets.
More than a simple study visit, the initiative represented a concrete opportunity to transform ideas into relationships and relationships into future projects, reinforcing the role of the Salotto Italia–Cina as a permanent bridge between Italian excellence and China's evolving international landscape.