In the winter of 2014 Wujiang Road, one of the busiest pedestrian streets in central Shanghai, hosts the European Towns Market: twenty-one exhibitors from Germany, France, Denmark, Turkey and Italy, offering toys, sweets, jewellery, coffee, crafts and tourism promotion. Amalart takes part with FYR Gallery and its partner Seagull, in a stand dedicated to Italian art.
It is a setting far removed from the galleries: an open-air Christmas market, around eighty thousand visitors according to the organisers, a public that has not come for art. That is precisely what makes the occasion valuable. The works on easels and an artist at work in front of passers-by bring Italian art to new people, in the most direct way.
The market closes Amalart's 2014 in Shanghai, a year spent between galleries, fairs, institutions and the street, without giving up on any audience.
