In February 2015 Amalart arrives in Oman for the first time, and it is also its first time at a design fair. Together with MIID, Made in Italy Design, it takes part in the second edition of IDF Oman, the country's leading fair for interior design, furniture and decoration, at the Oman International Exhibition Centre in Muscat. At the same fair, the Italian pavilion organised by Médinit brings together more than forty companies.
The choice stems from a simple observation. The real estate and tourism development of the Sultanate, with new residential, commercial and hotel projects, brings with it a demand for furnishing and decoration in which art also has its place. Taking the works to a design fair means showing them where they will be lived with, in the spaces of homes and hotels, and not only on the walls of a gallery.
For Amalart it is a new way of working, one that will continue over the years: art not as an isolated object but as part of an interior project, in dialogue with architects, designers and companies.
