More than ten entrepreneurs from all over Italy take part in a business and cultural mission to Hainan, to get to know at first hand one of China's most open and internationally oriented regions. The sectors vary: agri-food, culture, services and manufacturing.
The programme covers the three places where the Salotto project is taking shape. In Haikou the delegation visits the China International Consumer Products Expo, China's leading fair for high-end consumer goods, where Italy is present through the Pavilion coordinated by the Salotto. In Sanya it visits the premises of the Salotto Italia–Cina, the permanent platform that connects institutions, companies and cultural organisations of the two countries, and the spaces of the future Leonardo da Vinci Museum Sanya, now under construction. During the mission the entrepreneurs meet local counterparts and look more closely at how the Hainan Free Trade Port works and at the role Sanya is taking on as a gateway between China and international markets.
More than a study visit, the mission is a practical way of turning ideas into relationships and relationships into projects. It is the work the Salotto Italia–Cina does every day: building a lasting bridge between Italian companies and a China that is increasingly open to the world.
Before, in Vinci, February 2026: Presenting the Salotto →
