In November 2017 Casa dei Carraresi, the exhibition space in the historic centre of Treviso, opens "Andy Warhol Superstar!", an exhibition devoted to the artist who had foreseen for each of us our "fifteen minutes of fame". Amalart takes part as Art Communication Partner: it does not curate the exhibition, but handles its communication and media relations, from the press conference to the opening.
The route is built around the theme of superstars: portraits, screen prints and large works, from the Marilyns to the Campbell's soups, up to the portrait of Regina Schrecker, former Lady Universo, top model and later fashion designer, who attended the opening in front of her image. More than a traditional exhibition it is a show: video contributions and installations take the visitor back to the New York of the 1960s and 1970s, between the Factory and the nights of Studio 54.
The press conference on 10 November and the opening, with a full auditorium, launch an exhibition season lasting six months. For Amalart it is a different kind of work from that on the artists it follows directly: putting its own network of press relations at the service of a major exhibition project.
