In the summer of 2018 Palazzo Corvaja, one of the best-known historic buildings in Taormina, hosts "Le donne di Modigliani" (Modigliani's Women), a multimedia exhibition and the first stop of a tour of Sicily conceived with a view to the centenary of the death of the Livorno-born artist, in 2020. The exhibition is organised by Navigare, with curatorship by Amalart; media partners Sky Arte and Radio Monte Carlo.
It is not an exhibition of originals but a multimedia experience: some fifty works by Modigliani reproduced digitally in high definition, respecting their dimensions and colours, accompanied by more than ninety period photographs and documents, many of them previously unpublished, and by videos, films and animations. Amalart curated the exhibition and designed its layout in the spaces of the palazzo: a route through darkened rooms, with backlit portraits, large projections and a long chronology of the artist's life. It also handled the digital component, with QR codes that allowed visitors to explore works and documents in more depth directly from their own phones.
On the communication side, in addition to press relations, Amalart handled the advertising campaign, designed to reach the public in the places where people actually move in a tourist town such as Taormina. The exhibition graphics accompanied visitors along their way in: from the Lumbi car park to the cable car station, on the sides of the town buses, up to the banner on the façade of Palazzo Corvaja and the totem in the courtyard.
Taormina, overlooking the Ionian Sea and Etna, is the first of two Sicilian stops: in the autumn the exhibition will move to Palermo, to Palazzo Bonocore, in the year in which the city is Italian Capital of Culture.
In autumn, the second Sicilian stop: Modigliani's Women in Palermo →
