Early Futurism: art, literature and modernity
From the manifesto to the everyday object: an interpretation of Futurism developed into an exhibition experience.
Amalart's role · Project conception, visitor journey design, organisation and shared curation.
Venues and programmeA newspaper page at the entrance.
A bottle of Campari Soda at the end.
Between them, a exhibition route exploring how Futurism brought its ideas into everyday life.
The project sets out to let visitors experience the pace at which an idea spread: through newspapers, on stage and in exhibitions. This interpretation shapes a exhibition route from the written word to design and advertising.
In the room dedicated to movement, exhibition design and sound evoke a railway platform, making speed part of the visitor experience. Documentary materials, reconstructed settings and projections each have a distinct purpose along the route.
Depero's collaboration with Campari closes the exhibition by exploring the relationship between art and everyday use. The Campari Soda bottle makes this connection recognisable even to visitors encountering Futurism for the first time.
The stages at which the project meets its audiences.
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Cinisello Balsamo · Italy
The exhibition websiteVisitor information and the exhibition route on the venue's website.
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